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Vuitton influence the fashion industry

Vuitton influence the fashion industry

Louis Vuitton (LVMH is the parent company) makes its designer brand attractive and desirable by employing mainstream, forward thinking designers such as Marc Jacobs and Takashi Murakami; using cutting edge technology along with handmade stiching and assembly; and by employing big name celebrities such as Uma Thurman and Jennifer Lopez to show off their bags and clothing.

The company also ensures that their products are seen by celebrities, by inviting them to fashion shows, grand openings and by sending them items to wear. These celebrities are then seen on television, in Hollywood and in magazines, thus turning the bags they carry, and the fashions they wear into IT styles. Everyone then wants one!. (IP Update, Jan. 2005: New York Court Denies Vuitton MonopolyThe desire to have the top of the line designer item explains why there are so many replica and counterfeit items. Louis Vuitton owns many high end luxury goods companies, such as Moet Hennessy, Tag Heuer, Dior, Marc Jacobs, Givenchy, Donna Karan, and lots of other companies.

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